How To Build A Successful Custom Mobile App For Your Business in 2020
In this age of digitization, mobile apps are not only a requirement but have become a necessity for every business, be it a big or small. With over 3.5 billion smartphone users across the world in 2020, the global mobile app market is growing at an astonishing rate without leaving any signs of slowing down in the coming days. Therefore, it is crunch time for entrepreneurs to invest in custom mobile app development to stay ahead in the game in this highly competitive era. This blog sheds light on the process of building a custom mobile application for your business. But before delving deeper, it’s crucial to understand the business benefits of investing in custom mobile app development.
Business Benefits of Building a Custom Mobile App
Improves Customer Loyalty
Mobile apps could help businesses to build strong customer relationships. You can send real-time personalized updates to your customers and inform them about your new services, products, upcoming offers, or discounts with mobile apps. Customers can directly share their suggestions about your products and services. The feedback received could help you build future strategies and make informed decisions for your business. Moreover, you can provide your customers with 24x7 customer support and solve their queries in a time-efficient manner.
Boosts Business Revenue
Mobile apps not only help businesses to improve customer engagement but also work as a source to boost business revenue. Having a custom mobile app could help your organization to get more visibility. You can upload your app to the play store or app store to expand your market reach. A wider market reach will help you gain more leads which in return will play a vital role in improving your business revenue and building a solid brand presence.
A Step-by-Step Process to Build a Custom Mobile App
Step 1- Identify Your Business Goal
Whether you’re building a mobile app or a website, every project must begin with a clearly defined business goal. Identifying the goal and planning your entire development process is the key to create a successful custom mobile app. Here are some questions that one must answer before setting a business goal:
- What are your business requirements?
- Does your app idea have a unique value proposition?
- Is your app fulfilling the end-user needs?
- What problems are you willing to solve with your app?
- What is the current mobile app market scenario?
Step 2: Conduct a Market Research
Once you’re done with identifying your business goal, the next step is to conduct market research. Starting with the app development without conducting an in-depth market survey could waste your valuable resources, time, and money. So it’s crucial to examine who is your target audience, what’s trending in the market, who are your competitors, which types of mobile apps they are working on, what are their pricing plans, and more. It’s recommended to attend hackathons, meetups, and tech events to analyze the current market scenario and understand the basic user needs.
Step 3: Create a Wireframe
After conducting thorough market research, it’s necessary to create a rough layout of your custom mobile app. The purpose of creating a digital wireframe is to represent the layout schemes and core components of an app to understand the whole app idea. A wireframe not only keeps developers on the same page but also gives them an idea of how the app will work and look like.
Step 4: Choose a Development Method
Selecting the right development method to build a robust custom mobile app depends on many factors like budget, app type, timeframe, and more. However, it’s crucial to pick the development method that suits your business requirements. Below listed are some different ways to build a custom mobile app:
- Native App Development
Native app development is the method of creating an app for a particular operating system. If you are willing to launch your app on both play store and app store, then you must hire a developer with a profound knowledge of android and iOS platforms.
- Hybrid App Development
It is a cost-effective and time-saving alternative to native app development. In this method, developers don’t need to spend their time on developing separate apps for both android and iOS platforms. PhoneGap, Framework7, and React Native are some popular frameworks that allow developers to create a single app and then deploy it on both the app store and play store as per their convenience.
- Existing App Builder
If your budget is extremely low and you’re not comfortable with the above two methods, then it is recommended to use an existing mobile app builder. Try to find a reliable app development solution with extensive drag & drop functionality and your app will be ready in no time. You can also buy a ready-made app development solution from a custom mobile app development company.
Step 5: Test Your App
After the development is finished, you need to test your mobile to fix bugs and user interface errors. There are two basic methods of testing your mobile app:
- White Box Testing: It is a method of software testing that tests the internal structure and design of an app. White box testing is mostly performed by software developers.
- Black Box Testing: This testing method is used to test the app functionality without viewing the internal app structure. Black box testing is performed by software testers or QA(Quality Assurance) specialists.
Step 6: Launch Your App
The last step of a custom app development process is to deploy your app on different app stores. In order to avoid any consequences, it’s necessary to understand the submission guidelines of the app store to which you’re going to deploy your app.
Post Launch Process: What to do After Developing Your App?
Market Your App
Once the app has been deployed, it’s time to launch a marketing campaign to attract new users.
- Market your app on social media platforms like Twitter, Facebook, LinkedIn, Instagram, and more.
- Use SEO tactics and run PPC campaigns to drive app traffic via search engines.
- Follow ASO(App Store Optimization) strategies to increase your app reach on app stores.
Track KPIs and Gather User Feedback
Tracking KPIs on a regular basis and gathering user feedback will help you to analyze your app’s performance.
- Check user reviews and comments on app stores and other promotional platforms.
- Track KPIs to determine the app areas that need further improvements.
In this blog, information on business benefits, app development process, and marketing strategies were shared. However, developing a custom mobile app from scratch could be challenging for entrepreneurs. In such a case, it is advisable to seek consultation from a reliable custom mobile app development company.